• Our Belief
  • Our Strengths
  • The other side of Durian


Sajjan Dokania
Managing Director
It is said that anyone who dare to pursue his dream deserves trust, respect and admiration. It is also said that behind every successful entrepreneur is an unwavering vision.

With the imported furniture we are successful came up with our own factory manufactured sofas, Beds and Chairs. This is the relentless pursuit of our vision that has made what is Durian today.

Our ambition, purpose and values are the heart of our business.With “passion, partnership, and innovation”, they guide and shape our actions and behaviours. We challenge opportunities with conviction, creativity and passion. By challenging the way we see and do things, it leads us to new ideas that inspire business innovations for our partners.

In an ever changing environment, with our fully integrated manufacturing facilities in India and sales marketing offices across the globe, everything we have achieved has been made possible by our relationships with our business partners around the world. We are proud of how far we have come and will continue to scale to greater heights.

Passion :
We dare to dream, we always aim higher. By constantly setting new standards in who we are and what we do, our passion will spur us on.

Partnership :
We work as a team with mutual trust and shared accountability towards a common goal in a collaborative environment, to meet the needs and expectations of all stakeholders. We always stand behind our promises and act with complete integrity.

We are constantly seeking to exceed our previous best, with creativity and imagination. By challenging the way we see and to things, it leads to fresh perspectives and new ideas that inspire business innovation drive sustainable efficiencies and deliver superior product offerings.


Opened multiple showrooms in various cities.

Installed the latest second modular manufacturing unit at Palghar.

Expanded Durian retail showroom network in 5 new cities in central India. Was awarded power Brand of India 2011 - 12.

Was awarded the prestigious FSC Certificate for adhering to stringent measures while manufacturing products. Initiated exhibitions all over India, where Durian showrooms are not present but are in demand.

Durian started providing services for turnkey projects After successfully setting up manufacturing plants and world class machinery, Durian started expansion of its Laminates division.

Established veneer edge bending plant at Palghar, Maharashtra in joint venture with Canadian Company. Launched Accessories, Paintings, Furnishings, and Decorative Lightings division in all Durian imported furniture showrooms.

Launched 10 of Durian's retail factory outlets. Started Veneer Slicing plant at Palghar, Maharashtra with Canadian collaboration.

Set up a plant for manufacturing Decorative Laminates
( HPL ) with latest machinery at Ahmedabad, Gujarat
Started manufacturing modular office furniture at Palghar, Maharashtra
Started manufacturing office chairs at Palghar, Maharashtra

Completed successfully a network of 40 imported furniture showrooms all over country Added facility of manufacturing HDF doors at Wada, near Mumbai, Maharashtra

Added office furniture in the Retail Division of Durian Imported Furniture

Launched one of the largest imported furniture showroom at Mumbai, Maharashtra

Launched first retail showroom of Durian imported furniture for home range in Ahmedabad, Gujrat

Started manufacturing P.V.C. Door skin & P.V.C. moulded doors in Wada, Maharashtra

Set up, for the first time in India a decorative veneer manufacturing unit at Palghar, Maharashtra with latest technical know how and the equipments

Established 4th plywood manufacturing unit at Palghar, Maharashtra

Established 3rd plywood manufacturing unit at Palghar, Maharashtra

Installed timber peeling plant at Wada, Maharashtra

Established 2nd Plywood manufacturing unit at Palghar, Maharashtra

Established first plywood manufacturing unit at Palghar, Maharashtra

Started activities in Mumbai with retail & wholesale trading of plywood

Our Strengths

Vertically Integrated – Fully integrated production, from imported furniture to factory manufactured furniture, modular furniture, plywood, veneer, laminates and doors. Enables us to be able to provide consistent lead times and build to order flexibility, speeding up or slowing down when necessary to accommodate special needs and requests.

Commitment to Environmentally Supportive - Based on the ISO 9000 standards, we offer a wide range of quality products to customers as per their specifications. And the priority has always been quality, comfort and constant innovation. Being an ISO certified company; our products are widely known for its top quality, high flexibility, sharp accuracy, great durability and a long shelf life.

Carefully selected material

Frame :
Solid hardwood, veneer and plywood frame are used for Durian’s sofa

Foam :
Polyurethane (PU) foams are used in our sofa because they are light in weight and highly durable. Foam provides a variety of density for different needs.

Sinuous spring :
High carbon and high tensile steel wire to support and distribute weight.

The Other Side of Durian

School in Rajasthan for girls.

Sponsorship to students for education.

Donation of life saving equipment to various Hospitals.

Upliftment of socially backward masses in association with the Rotary Club.

Providing Medical Aid/ free drug during calamities for the victims.

Recognizing the young talent from the interior designing field, through "Durian Society Interior Design Awards" for last decade.

Durian has been co-sponsoring "Designquest" an initiative of Home Review magazine that provides interactive platform to young design enthusiasts from across the country. The winners of the contest get an opportunity to attend "Saloni" a world renowned furniture and design show in Milan,Italy.

"We speak the same language"